Jack Herer was a passionate cannabis activist, best known for his influential book The Emperor Wears No Clothes, which became the manifesto for the legalization movement. A former conservative turned advocate, Herer dedicated nearly four decades to educating the public about the benefits of cannabis and hemp, believing they could help save the world. Despite never holding office or wielding wealth, his charisma, intellect, and relentless drive made him a powerful force in the movement. His legacy lives on through his writings, the cannabis strain named after him, and the continued work of those he inspired. Herer’s journey—from military policeman to the “Hemperor”—remains a testament to the power of truth, education, and grassroots activism.

The finest in cannabis brand offerings from the man who heralded the truth about the magical cannabis plant to the world!