In 1983, Michael “BigMike” Straumietis began his mission to unlock the genetic potential of cannabis by focusing on maximizing its potency, yields, and flavor. Partnering with a team of leading PhD scientists, he helped map the cannabis genome and used this groundbreaking data to transform the industry. Together, they pioneered the development of cannabis-specific nutrients, setting a new standard for cultivation.

Today, Advanced Nutrients products are trusted by growers in over 120 countries around the world. These cultivators rely on the brand to consistently deliver record-breaking yields and top-tier quality. Through its continued innovation and commitment, Advanced Nutrients remains at the forefront of a global movement—making cannabis a widely accepted and essential part of healing humanity.